Established in 1985, Anant was pioneered by the Late Shri Chinubhai Shah, an entrepreneur of great foresight. Today the Company has nearly four decades of experience & distributes over 100 products in the Indian market & 17 premium products in the export market.Anant aims to "create greater awareness of its products by conveying consistent quality, introducing newer fragrances, and maintaining the genuineness and purity of existing and established fragrances."

Fragrance, from time immemorial, pleased living beings and supernatural spirits, and evoked emotional, spiritual, and intellectual inspiration within the human soul, fuelling the imagination in man to exceed and excel in his higher faculties towards achievement.

With the growth of civilizations the world over, such as the Harappan civilization of North-West India, of China and South-East Asia, the Sumerian civilization, the ancient Middle East and Egypt, and of the South American Mayan civilizations and so on, emperors and kings patronized discovery and acquisition of myriad fragrances from far off lands and peoples.

Courageous adventurers and pharmacists set sail and braved hostile territories and inclement weather. Valuables, precious stones, and even gold were traded and bartered by explorers and even pirates in expeditions over land, sea, mountain, and forest to seek and acquire the exotic scents. Spies were sent to acquire secrets of fragrances by any means.