Advance Group - Quality Chemical Products
 
 
About Us
 
   
Our Vision
To become a world class, dynamic, modern and ever expanding organisation that nurtures its values and ethics and works towards their enrichment.
 
Our Mission
• To be a leader in all our businesses through technological innovations, market
responsiveness and by offering best value for every product and service that
we deliver.
• To continue to achieve higher standards of quality of products and services,
thereby gaining customer confidence and satisfaction.
• To attract, train and retain best people in the industry and create a spirit of
camaraderie and conducive work environment that perpetuates employee
growth and contribution.
• To continuously update technology base for self-reliance, growth and
development of all group businesses.
• To preserve the environment and maintain ecology around all business locations
& plants and help enrich quality of life.
 
   
 
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Products
 

• Linear Alkyl Benzene Sulphonic Acid (LABSA)
• Linear Alkyl Benzene Sulphonate (LAS)
• Alum

Linear Alkyl Benzene Sulphonic Acid (LABSA) is produced through an indigenously designed reaction system. The process is equipped to produce consistently high quality products . The in-house developed technology has two major benefits over existing alternate technologies

1. Reducing investment per unit of installed capacity by more than 50%
2. Reducing sulphonation costs by more than 20%

LABSA is an anionic surfactant widely used in the formulations of all types of synthetic detergent powders, liquids and cakes. Due to its high active matter, quick miscibility with water and low salt content, it finds its way into a variety of formulations.

Applications
1. As main active matter in all forms of detergents like cake, powder and liquid formulations.
2. As emulsifier and wetting agent in small quantity with other surfactant in toilet soap for foaming.
3. In pesticides to improve the quality of spray.

Variants of LABSA

 
S.No. Characteristic Unit

90%
Active Matter

96%
Active Matter
97%
Active Matter
98%
Active Matter
1.
Description
~

Clear yellowish honey brown liquid

Clear honey brown slurry liquid

Clear honey brown slurry liquid

PALE Brown Clear Liquid

2.
LABSA Contents
%w/w 90 ± 1 96 ± 1 97 ± 0.5  
3.
Acid Value (As KOH)
mg/gm 220 to 240 175 to 195 175 to 185 175 to 185
4.
Free LAB (NDOM).
%w/w Max. 1.5 Max. 1.5 Max. 1.5 Max. 1.5
5.
Free Acid as H2So4
%w/w Max. 1.5 Max. 2.0 Max. 1 Max. 1
6.
Color (10% Alc. Sol.)
Kletts Max. 25 Max. 25 Max. 20 Max. 20
7.
Moisture
%w/w 4% 1% 1% 1%
8.

Free Acid/ Sulphuric
Acid as H2SO4

%w/w 6% 1.50% 1.5% max 1% max
 

Advantages

• Cost effective, anionic surfactant.
• Biodegradable.
• Due to its stable foam, suitable for detergent applications in combination with other surfactants.
• Compatible with enzymes and builders.
• Outstanding performance with other anionic surfactants due to its synergistic effect.
• Consumes less alkali for neutralisation.
• Ideal for liquid detergent application due to high solubility and low salt content.

Linear Alkyl Benzene Sulphonate (LAS) is a fully neutralized compound, which can be directly used in formulations to provide effective detergency to the product. Its availability in dry /semi dry form such as paste, noodles and powders improves its transportation & usage in the industry.

 
S.No. Characteristic Unit

LAS
Paste

LAS
Noodles
LAS
Powder
LAS
Flakes
1.
Active Matter
%

80.0

95.5

97.5

96.5

2.
Sodium Sulphate
% 1.5 1.0 1.0 1.0
3.
Moisture
% 17.5 2.5 1.0 1.5
4.
NDOM
% 1.0 1.0 0.5 1.0
 

Advantages

LAS powder is free flowing and very easy to handle whereas LABSA is viscous sticky & acidic liquid which is difficult to handle & requires
special pumps & handling. This new product has a potential to bring major changes in the detergent formulations in many ways such as:

• If pre-neutralised, LAS paste or powder is used, the addition of Sodium Carbonate can be fully avoided and this can be replaced by products
like Starch & Sodium Silicate, which are better builders & binders. These additionally give a smooth finish to the cake, which is retained
even after repeated applications.
• The aging time after plodding is reduced if LAS powder is used as less water is present in the smartly formulated cake saving on time,
space and giving substantial advantage in cost & convenience.
• The fringe benefits of convenience in manufacturing operation, increased productivity, reduction in material loss (due to leakage & pilferage)
and the advantage of not having to use a hazardous chemical, adds to the list of benefits offered by LAS powder & paste.
• The order of addition and sequence in all formulations using Sulphonic Acid is very essential to prevent inadvertent reactions. LAS powder
eliminates the need for sequencing the addition of ingredients. This is possible only because this surfactant is fully neutralised & hence no
chemical reaction takes place. It is a simple mixing arrangement. The ease of formulation results in better quality & productivity.
• Using LAS powder instead of Sulphonic Acid reduces the batch time by as much as 40%, thereby increasing the capacity with the same set
of equipments.
• LABSA is by nature viscous, acidic, hazardous and sticky liquid and any formulator would only be too pleased if an alternative was available.
LAS powder provides just that in terms of convenience and ease of handling and use. The problem of incorporating exact quantity in every
batch is eliminated.
• Handling LABSA also results in wastage due to leaking pipelines and pumps. LAS powder being a powder prevents wastage due to spillage
& leakage. LAS powder comes in easy to handle and tailor made bags , which can be sized according to the need of the individual customer
This avoids the trouble faced with the weighing of LABSA for every batch. Moreover, the formulator does not have to bother about the
weighing inaccuracies and manual errors.
• Adulteration of LABSA is a perennial problem, which can not be detected. LAS powder comes in sealed units, adulteration of, which is almost
impossible. Even if attempts are made, it will be difficult to camouflage the same.

 
S.No. Specifications

Ferric Alum
% by Mass

Non-Ferric Alum
% by Mass

1.
Insoluble Matter
0.5 Max

0.3 Max

2.
Insoluble Matter
0.7 Max -
3.
Water soluble alumina compounds (As Al2O3)
15-16% -
4.
pH (of 5 % aq. Solution).
2.7 Min 2.8 Min
5.
Basicity (As % of Al2O3)
0.5 Max -
6.
Lead (As Pb)
30 ppm Max -
7.
Arsenic(As % of Al2O3)
6 ppm -
8.

Iron (as Fe)

5000 ppm Max. 250 ppm Max
9.
Alumina (As Al2O3) - 17 Max
10.
Physical Appearance Slabs of 20 KGs of greyish
white colour
Fine white powder free from
visible impurities
 
 
Contact Us
 
Advance Group
511/2/1, Rajokri
New Delhi - 110038, India.
Tel: +91 - 11 - 2506 0802/3/4
Fax: +91 - 11 - 2506 0807/2506 3060
 

Mobile: +91-99999-75477

Contact Person:
Mr. Ashutosh Mahindru (Head Global Sales & Marketing)
Mr. Anmol Saini (Sr. Area Sales Manager)

 

 
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